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DMI Pro V9.0

DMI Pro V9.0

Digital Marketing Professional Program

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Dernière mise à jour 31/10/2022
Temps d'achèvement 6 jours 7 heures 40 minutes
Membres 227
  • Introduction to Digital Marketing
    • Introduction to Digital Marketing - Slides
    • Introduction to Digital Marketing - Study Notes
    • DMI Introduction
    • Module Introduction
    • Principles of Digital Marketing
      Free Preview
    • Concepts
    • Traditional and Digital Marketing
    • 3i Principles
    • Explainer: Digital Marketing Channels
    • Digital Channels
    • Summary
    • Quiz
    • Reflection: Digital Marketing Channels
    • Developing Marketing Objectives
    • SMART Objectives
    • Summary
    • Quiz
    • Reflection: Developing Marketing Objectives
    • Digital Research
    • Audience Research
    • Audience Listening Tools
    • Cultural Research
    • Competitive Research
    • Industry Trend Research
    • Summary
    • Quiz
    • Connecting with the Customer
    • The Buyer's Journey: Introduction
    • The Buyer's Journey
    • Integrating Traditional and Digital Marketing
    • Aligning the Buyer's Journey with Channels
    • Tools for Digital Marketing
    • Summary
    • Quiz
    • Project Management
    • Introduction to Project Management
    • Role of the Project Manager
    • 7-Step Framework for Managing Projects
    • Summary
    • Quiz
    • Managing Your Time Effectively
    • Introduction to Time Management
    • Benefits of Effective Time Management
    • Prioritizing Tasks and Setting Goals
    • Saving and Creating Time
    • Eliminating Personal Time Stealers
    • Summary
    • Quiz
    • Practical Exercises
    • Introduction to Digital Marketing - Practical Exercises Solution
  • Content Marketing
    • Content Marketing - Slides
    • Content Marketing - Study Notes
    • DMI Introduction
    • Module Introduction
    • Content Marketing Concepts and Strategy
    • Explainer: What is Content Marketing?
    • Content Marketing
    • Content Intent
    • Topical and Evergreen Content
    • Content Marketing Strategy
    • Summary
    • Quiz
    • Developing a Content Marketing Plan
    • Content Goals
    • Buyer Personas
    • Walkthrough: DMI Persona Builder
    • Summary
    • Walkthrough: LinkedIn Company Page Content Curation
    • Quiz
    • Tool
    • Buyer Persona Template
    • Using Content Research to Find Opportunities
    • Social Listening
    • Walkthrough: Content Insights with Sparktoro
    • Competitor Analysis
    • Walkthrough: Creating Google Alerts
    • Content Topics
    • Brand Storytelling
    • Defining Your Personality
    • Summary
    • Quiz
    • Creating and Curating Content
    • Content Creation
    • Content Types
    • Content Curation
    • Walkthrough: Keyword Research for Content Ideas
    • Content Repurposing
    • Content Personalization
    • Content Calendars
    • Content Platforms
    • Summary
    • Quiz
    • Tool
    • Content Ideation Guide
    • Tool
    • Content Quality Checklist
    • Publishing and Distributing Content
    • Content Seeding
    • Content Scheduling
    • Content Promotion
    • Community Management
    • Summary
    • Quiz
    • Metrics and Content Marketing
    • Content Marketing KPI Measurement
    • Campaign Metrics
    • Analyzing Content Performance
    • Summary
    • Quiz
    • Enhancing Your Creativity
    • Generating New Ideas
    • Removing Barriers to Creativity
    • Persevering When Your Ideas Fail
    • Summary
    • Quiz
    • Practical Exercises
    • Content Marketing - Practical Exercises Solution
  • Social Media Marketing
    • Social Media Marketing - Slides
    • Social Media Marketing - Study Notes
    • DMI Introduction
    • Module Introduction
    • Key Social Platforms for Digital Marketing
    • The Value of Social Media Marketing
    • Influencing the Consumer's Journey Using Social
    • Explainer: How do Social Media Algorithms Work?
    • Key Social Media Platforms
    • Niche and Emerging Social Media Platforms
    • Social Media Marketing in Action
    • Key Terminology
    • Platform-Specific Terminology
    • Summary
    • Quiz
    • Setting up a Social Media Experience for a Business
    • Setting up a Social Media Experience for a Business
    • Setting up Social on Key Platforms
    • Walkthrough: Setting up Facebook Business Manager
    • Walkthrough: Setting up a Twitter Account
    • Walkthrough: Creating a LinkedIn Company Page
    • Walkthrough: Setting up an Instagram Business Account
    • Summary
    • Quiz
    • Tool
    • Content and Channel Matrix Template
    • Growing and Engaging an Audience Using Social Media
    • The Value of Building a Social Media Community
    • Engaging with an Audience Using Social Media
    • Using Hashtags with Social Media
    • Using Facebook to Engage an Audience
    • Using YouTube to Engage an Audience
    • Using Instagram to Engage an Audience
    • Using LinkedIn to Engage an Audience
    • Using Pinterest to Engage an Audience
    • Article: An In-Depth Look at Marketing on TikTok
    • Summary
    • Quiz
    • Creating and Optimizing Social Media Campaigns
    • Five Key Steps for Creating a Social Campaign
    • Setting Up a Facebook and Instagram Campaign Using Business Manager
    • Walkthrough: Setting Up Facebook and Instagram Campaigns
    • Setting Up a Twitter Campaign Using Ads Manager
    • Walkthrough: Setting up a Twitter Campaign
    • Setting Up a LinkedIn Campaign Using Campaign Manager
    • Walkthrough: Setting Up a LinkedIn Campaign
    • Setting Up a Pinterest Campaign Using Ad Manager
    • Walkthrough: Setting up a Snapchat Campaign
    • Summary
    • Quiz
    • Tool
    • Social Media Calendar Template
    • Developing Data-Driven Audience and Campaign Insights Using Social Media Tools
    • Analyzing and Reporting Using Social Media Tools
    • Deriving Insights from Facebook
    • Walkthrough: Facebook Insights
    • Deriving Insights from Twitter
    • Walkthrough: Twitter Analytics
    • Deriving Insights from LinkedIn
    • Walkthrough: LinkedIn Analytics
    • Deriving Insights from Instagram
    • Walkthrough: Instagram Insights
    • Deriving Insights from Pinterest
    • Summary
    • Quiz
    • Tool
    • Digital Media Tracker and Planner
    • Practical Exercises
    • Social Media Marketing - Practical Exercises Solution
  • SEO (Search Engine Optimization)
    • SEO - Slides
    • SEO - Study Notes
    • DMI Introduction
    • Module Introduction
    • SEO Fundamentals
    • Paid Versus Organic Search
    • Explainer: How do Search Engines Rank Pages?
    • How Search Engines Work
    • Keywords
    • SERPs
    • Walkthrough: Search Engine Results Pages
    • Summary
    • Quiz
    • Aligning SEO and Business Objectives
    • Types of SEO Objectives
    • Setting Objectives
    • Summary
    • Quiz
    • Keywords and Building an SEO Content Plan
    • Types of Keywords
    • How to Conduct Keyword Research
    • Walkthrough: Keyword Research
    • Turning Research into Content
    • Summary
    • Quiz
    • Tool
    • Five Steps to Picking Profitable Keywords
    • Tool
    • Aligning Keywords and Existing Content
    • Optimizing Organic Search Ranking
    • Technical Optimization
    • Walkthrough: Google Search Console
    • On-Page Optimization
    • Walkthrough: On-Page Grader
    • Off-Page Optimization
    • Walkthrough: Ahrefs Backlink Checker
    • SEO Action Plan
    • Summary
    • Quiz
    • Tool
    • On-Site SEO Audit Handbook and Toolkit
    • Measuring SEO Performance
    • Traffic Sources
    • Types of SEO Metrics
    • Measuring Success
    • Walkthrough: Google Analytics & Search Console Measurement
    • Summary
    • Quiz
    • Enhancing Your Problem-Solving Skills
    • Approaching Problems in the Workplace
    • The Stages of Problem Solving
    • Skills for Effective Problem Solving
    • Summary
    • Quiz
    • Practical Exercises
    • SEO - Practical Exercises Solution
  • Paid Search (PPC) with Google Ads
    • Paid Search with Google Ads - Slides
    • Paid Search with Google Ads - Study Notes
    • DMI Introduction
    • Module Introduction
    • Fundamentals of Paid Search
    • Paid Versus Organic Search
    • Search Engines
    • Benefits of Paid Search
    • Campaign Elements
    • Summary
    • Quiz
    • Creating a Paid Search Campaign with Google Ads
    • Google Ads
    • Walkthrough: Setting up a Google Ads Account
    • Account Structure
    • Account Elements
    • Keyword Research
    • Walkthrough: Google Ads Keyword Planner
    • Campaign Creation
    • Walkthrough: Setting up a Google Ads Campaign
    • Summary
    • Quiz
    • Tool
    • Google Ads Creator Template
    • Managing a Paid Search Campaign
    • Budget Management
    • Explainer: How do Ad Auctions Work?
    • Bidding
    • Walkthrough: Google Ads Bid Simulator
    • Walkthrough: Making Bid Adjustments
    • Campaign Optimization
    • Walkthrough: Google Ads Editor
    • Summary
    • Quiz
    • Measuring a Paid Search Campaign
    • Paid Search KPIs and Conversion Tracking
    • Walkthrough: Google Ads Conversion Tracking
    • Paid Search Metrics and Reports
    • Walkthrough: Reporting, Metrics, and Pivot Tables
    • Advanced Measurement
    • Walkthrough: Linking Tools to Google Ads
    • Summary
    • Quiz
    • Tool
    • Funnel Conversion Reporting Toolkit
    • Tool
    • PPC Campaign Toolkit
    • The Art of Persuasion
    • Basic Persuasion Skills
    • Persuading an Audience
    • Maximizing the Impact of a Proposal
    • Overcoming Objections
    • Summary
    • Quiz
    • Practical Exercises
    • Paid Search with Google Ads - Practical Exercises Solution
  • YouTube and Display Advertising
    • YouTube and Display Advertising - Slides
    • YouTube and Display Advertising - Study Notes
    • DMI Introduction
    • Module Introduction
    • Fundamentals of Display and Video Advertising
    • Importance of Display and Video Advertising
    • Advertising Platforms
    • Advertising Buying Mechanisms
    • Campaign Objectives
    • Summary
    • Quiz
    • Creating and Managing a YouTube Channel
    • Walkthrough: YouTube Channel Setup
    • Video Management
    • Video Analytics
    • 10 Ways to Grow Your YouTube Channel
    • Summary
    • Quiz
    • Google Display Network and Video Ad Formats
    • Google Display Network
    • Display and Video Ad Formats
    • Working with an Agency
    • Summary
    • Quiz
    • Reflection: Google Display and Video Ad Formats
    • Creating Display and Video Campaigns
    • Walkthrough: Display Campaign Creation
    • Walkthrough: Creating Image Ads
    • Walkthrough: Linking YouTube with Google Ads
    • Walkthrough: Video Campaign Creation
    • Walkthrough: Responsive Ads
    • Summary
    • Quiz
    • Reflection: Creating Display and Video Campaigns
    • Tool
    • Digital Media Plan Template
    • Targeting Display and Video Campaigns
    • Targeting
    • Audience Targeting
    • Walkthrough: Adding Audience Targeting
    • Content Targeting
    • Walkthrough: Adding Topics and Audiences
    • Walkthrough: Keyword Targeting
    • Walkthrough: Adding Placements
    • Walkthrough: Content Exclusions
    • Walkthrough: Adding Observations
    • Explainer: How does Remarketing Work?
    • Remarketing
    • Walkthrough: Remarketing
    • Bidding
    • Summary
    • Quiz
    • Reflection: Targeting Video and Display Campaigns
    • Tool
    • Media Budget Tracker
    • Measuring and Optimizing Display and Video Campaigns
    • Metrics
    • Display Campaign Reporting
    • Walkthrough: Report Builder
    • Video Campaign Reporting
    • Google Analytics Reporting
    • Campaign Optimization
    • Summary
    • Quiz
    • Tool
    • Targets and KPIs - Your Essential Toolkit
    • Practical Exercises
    • YouTube and Display Advertising - Practical Exercises Solution
  • Email Marketing
    • Email Marketing - Slides
    • Email Marketing - Study Notes
    • DMI Introduction
    • Module Introduction
    • Email Marketing Fundamentals
    • Importance of Email Marketing
    • Legislation and Regulations
    • Summary
    • Quiz
    • Email Marketing Tools and Strategy
    • Email Strategy
    • Explainer: The Journey of an Email
    • Email Service Providers
    • Email List Growth and Management
    • Walkthrough: Uploading an Audience to Mailchimp
    • Summary
    • Quiz
    • Why Good Communication Matters
    • Email Design
    • Email Components
    • Subject Line
    • Email Copy
    • Email Design
    • Images
    • Summary
    • Quiz
    • Tool
    • Email Content & Copywriting Checklist
    • Tool
    • Email & Social Media Campaign ROI Calculator
    • Creating an Effective Email Campaign
    • Creating an Email Campaign
    • Walkthrough: Creating a Campaign in Mailchimp
    • Deliverability Factors
    • Campaign Delivery Challenges
    • Campaign Delivery Management
    • Summary
    • Quiz
    • Testing and Optimizing an Email
    • Email Testing
    • A/B Testing
    • Walkthrough: A/B Testing with Mailchimp
    • Campaign Performance
    • Optimizing Email Campaign Performance
    • Minimizing Bounces and Unsubscribes
    • Walkthrough: Measuring Success with Mailchimp
    • Summary
    • Quiz
    • Tool
    • Email Marketing Campaign Results Dashboard
    • Marketing Automation Overview
    • Marketing Automation
    • Marketing Automation Process
    • Walkthrough: Creating Automated Campaigns with Mailchimp
    • Summary
    • Quiz
    • How To Be A Better Communicator
    • Different Types of Communication
    • Strategies for Effective Communication
    • Walkthrough: Setting Up Google Tag Manager
    • Summary
    • Quiz
    • Practical Exercises
    • Email Marketing - Practical Exercises Solution
  • Website Optimization
    • Website Optimization - Slides
    • Website Optimization - Study Notes
    • DMI Introduction
    • Module Introduction
    • Web Design and Website Optimization
    • Build Your Online Presence
    • Walkthrough: Setting up Google My Business
    • Types of Website
    • Website Optimization and the Buyer's Journey
    • Key Elements of a Website
    • Main Pages of a Website
    • Conversion Rate Optimization
    • How to Design a Website
    • Summary
    • Quiz
    • Design Principles
    • Design Principles
    • Summary
    • Quiz
    • User-Centered Design and Website Optimization
    • Explainer: What is UX?
    • UX versus UI
    • UX and UI Principles
    • Improve UX
    • Summary
    • Quiz
    • Website Metrics and Developing Insight
    • Website Metrics
    • Evaluate a Website
    • Walkthrough: Hotjar Heatmaps
    • Monitor and Report
    • A/B Testing
    • Benefits of Agile Thinking
    • Walkthrough: A/B Testing with Google Optimize
    • Build a Basic Website
    • Walkthrough: Website Hosting and Setting up on WordPress
    • Summary
    • Quiz
    • Agile Thinking
    • Introduction to Agile Thinking
    • Using the 'Test and Learn' Approach
    • Applying the Agile Concept of 'MVP'
    • Summary
    • Quiz
    • Practical Exercises
    • Website Optimization - Practical Exercises Solution
  • Analytics with Google Analytics
    • Analytics with Google Analytics - Slides
    • Analytics with Google Analytics - Study Notes
    • DMI Introduction
    • Module Introduction
    • Web Analytics Fundamentals
    • Introduction to Analytics
    • Benefits and Limitations
    • Basic Terminology
    • Legal Situation
    • What is First Party Data?
    • Summary
    • Quiz
    • Reflection: Web Analytics Fundamentals
    • Creating and Configuring a Google Analytics Account
    • Account Set-up
    • Tracking Code
    • Walkthrough: Setting up a Google Analytics Account
    • Key Settings
    • Walkthrough: Key Settings
    • Collaboration
    • Linking to Other Tools
    • Walkthrough: Linking Accounts
    • Walkthrough: Setting up a Google Analytics Demo Account
    • Summary
    • Quiz
    • Setting Goals with Google Analytics
    • Introducing Goals
    • Goal Set-up
    • Walkthrough: Setting Goals
    • Goal Funnels
    • Walkthrough: Goal Funnels
    • Summary
    • Quiz
    • Reflection: Setting Goals with Google Analytics
    • Monitoring Campaigns with Google Analytics Reports
    • The Key Reports
    • Audience Report
    • Walkthrough: Audience Report
    • Acquisition Report
    • Walkthrough: Acquisition Report
    • Walkthrough: URL Builder
    • Google Ads Report
    • Behavior Report
    • Walkthrough: Behavior Report
    • Events Report
    • Conversion Report
    • Walkthrough: Conversions Report
    • Multi-Channel Funnels Report
    • Summary
    • Quiz
    • Walkthrough: Realtime and Dashboards
    • Reflection: Monitoring Campaigns with Google Analytics Reports
    • Google Analytics 4
    • Tool
    • Master your Presentations
    • Tool
    • Funnel Conversion Reporting Toolkit
    • Analyzing and Recording Google Analytics Data
    • Explainer: Analyzing Data
    • Analyzing Data
    • Custom Reports, Annotations, and Segments
    • Walkthrough: Customization, Annotations, and Segments
    • Tracking Data Effectively
    • Summary
    • Quiz
    • Tool
    • Email and Social Media ROI Calculator
    • What is Google Analytics 4?
    • Create and Configure a GA4 Property
    • Understanding How GA4 Works
    • Using GA4 Reports to Gain Insights
    • A Guide to GA4 for Users of Universal Analytics
    • Summary
    • Quiz
    • Practical Exercises
    • Analytics with Google Analytics - Practical Exercises Solution
  • Digital Marketing Strategy
    • Digital Marketing Strategy - Slides
    • Digital Marketing Strategy - Study Notes
    • DMI Introduction
    • Module Introduction
    • Digital Strategy Fundamentals
    • Explainer: The Key Elements of a Digital Marketing Strategy
    • Strategy Fundamentals
    • Overarching Strategy
    • Digital Resources
    • Budgeting
    • Budget Planning
    • ROI
    • Summary
    • Quiz
    • Tool
    • Gantt Chart
    • Setting Strategy Objectives and KPIs
    • Setting Objectives
    • KPIs
    • Forecasting
    • Reviews
    • Summary
    • Quiz
    • Digital Strategy Research
    • Research Activities
    • The Research Map
    • Thinking Critically about Research
    • Owned and Desk Research
    • Digital Audit
    • Audience Research
    • Social Listening
    • Competitor Research
    • Developing a Brief
    • Summary
    • Quiz
    • Tool
    • Digital Marketing Strategy Research Template
    • Developing a Creative Strategy
    • Creative Strategy
    • Content Strategy
    • Channel Specifications for a Launch Plan
    • Summary
    • Quiz
    • Executing a Digital Marketing Strategy
    • Identifying Channels for your Campaign
    • A Media Plan
    • Executing your Strategy
    • Summary
    • Quiz
    • Tool
    • Digital Marketing Campaign Brief
    • Communicating a Digital Marketing Strategy
    • Communicating your Results
    • Reflecting and Iterating
    • Summary
    • Quiz
    • Becoming a Strategic Thinker
    • Understanding Strategic Thinking
    • Benefits of Strategic Thinking
    • Characteristics of Strategic Thinking
    • Future-basing
    • Summary
    • Quiz
    • Practical Exercises
    • Digital Marketing Strategy - Practical Exercises Solution